Tag: "relationship marketing"

Who Are Your Customer Evangelists?

In terms of a buzzword, customer evangelists are nothing new.  This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force.
In my work with small businesses, the [...]