A quick search on any search engine will show two schools of thought about traditional marketing media. Either 1) traditional marketing is dead, or 2) traditional marketing is not dead… yet. I would say that I’m a believer of the latter. Traditional marketing is not dead, it’s just dying.
With the rise of social media (Facebook, [...]
All of us beginning bloggers shoud take a few notes from the King of Content, Brian Clark. He founded one of the most powerful blogs on copywriting called, CopyBlogger. On that site, Brian has continuous guest bloggers who share with with their readers tips, tricks and techniques on how to write more impactful content to [...]
Now I know I might take some heat for this from my fellow marketers or zealous fans of social media, but I’m sorry, Social Media is NOT the silver bullet for marketing my business. It’s not even a bronze bullet. Frankly, it’s maybe a nickel-plated bullet in a clip full of other bullets.
Why? Because most [...]
I recently came across a study on Twitter that was conducted by Pear Analytics. It was interesting in that they wanted to find out how we all REALLY use Twitter. Their hypothesis or assumption was that Twitter was mainly used for self-promotion (those of us that want to push our wares out to the Twitterverse [...]
I started out both my professional and entrepreneurial career ten years ago with a little book called: Sam’s Learn HTML in 24 Hours (I’d recommend the 7th edition for those wanting to learn HTML/CSS). With that book began my journey into the online world with learning how to build web sites people wanted to use, [...]
If you haven’t heard of Chris Brogan, you obviously haven’t spent much time in the world of social media. Chris has sort of become an industry rockstar, if we’re all accepting that “social media” has become its own industry. As Chris states, he’s been blogging since it was called “journaling” (for over 10 years) and [...]
This sounds like it would be a relatively easy task. I mean, how many things can you actually write about? In truth, when we decide to start blogging we oftentimes come to find that this is one of the most difficult tasks for us to accomplish.
Why? Because we actually know a lot! We just can’t [...]
I’ve been a member of Brian Clark’s “Teaching Sells” since its first release. I joined Chris Brogan and Julien Smith’s Trust Agents online community on Facebook and bought their newly released book. I attended an event held for author Pamela Slim who writes on her blog Escape from Cubicle Nation and has a book of [...]
I’ll admit, I’m a Pamela Slim fan. Why? Because I got to meet her personally. I got to see that what she states on her blog Escape from Cublic Nation and in her Twitter Feed (@pamslim) and everywhere else I have read about her is exactly what she lives day in and day out. I [...]
In terms of a buzzword, customer evangelists are nothing new. This phrase has been around since the early part of 2002 and was coined by well-known marketers Ben McConnell and Jackie Huba who authored the fantastic marketing book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force.
In my work with small businesses, the [...]
I’ve spent the past 8 years of my life operating in the online world. Three of those years I was developing and managing the online strategies for the organization I worked for and three more of those years were at the helm of my current consulting practice teaching small business owners how to effectively develop [...]
I’ve been the owner of my business, mPower Consulting, for over three years now. During that time, I’ve probably redesigned the corporate web site three times. I’ve launched social media initiatives including a profile and page on Facebook, a corporate Twitter account, and numerous discussions and posts from my profile via LinkedIn. I’ve pushed and [...]
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